The first legal online sportsbooks were launched shortly after May 2018. Over that time, more than half of the states in the United States have either legalized online legal sports betting or will very soon.
With that, there’s plenty of competition, and competition (hopefully) breeds innovation. We’ve seen all of the typical traits of an online sportsbook—bonuses/promotions, betting markets, and features like live betting, cash out, and Same Game Parlays.
However, the best new betting sites take the existing concept of the
online sportsbook
and add features that you won’t find anywhere else.
Below, we’ll look at the best new sportsbooks and highlight what makes them stand out.
SI Sportsbook - Best New Sportsbooks Integrating Sports News
Considering its namesake, it should be no surprise that SI Sportsbook is integrating its award-winning Sports Illustrated media outlet. With this integration, bettors can gather information to help make more informed bets or find something entertaining to read while researching what to bet on next.
SI Sportsbook - Most new gambling sites don’t offer this level of journalism
We mentioned it already, but on the sportsbook's homepage, you’ll find easy links to news articles that can help players make informed wagers.
SI Sportsbook - A welcome offer unlike any you’ll find at other new sports betting sites
At SI Sportsbook, you’ll receive a printed SI cover, which is valued at $200. The magazine has been around since 1954, so there’s no telling which historic piece of sports history you’ll receive. To get this, you just use promo code “COVERS200” during registration and wager $20 or more on a contest with minimum odds of -200.
SI Sportsbook pros:
- Integrates articles written through Sports Illustrated that can be read for fun or for informing wagers.
- Several types of player promotions are available, including free bets, insurance, and others.
- Get an SI cover as a welcome offer—something you’ll not find anywhere else.
SI Sportsbook con:
- There are multiple welcome offers, which makes it hard to pick which one to go with.
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PointsBet - Top bet type for new betting sites
PointsBet is an online sportsbook from Australia, and it presents sports betting in quite a unique way. The headline attribute here is its PointsBetting bet type. This allows you to win based on how correct you are in wagering. It also offers unique promotions, including its welcome bonus spread across the first few days of your new account.
PointsBet - PointsBetting isn’t available at any other new betting sites
With PointsBetting, you’ll place a wager, and based on how right you are, you’ll win your stake multiplied by that. For example, if the NBA total is 200 and you bet $10 on the over, you’ll win however many points it goes over multiplied by $10.
PointsBet - Longest welcome bonus for new sportsbooks
At PointsBet, you’ll receive five $100 risk-free bets. You can wager $100 daily over the first five days you’ve had your account. You’ll receive whatever you lose back as bonus bets, but you need to make sure you use the $100 bonus bets each day, as they won’t carry over to the next day.
PointsBet does this well:
- PointsBetting allows you to plenty of opportunities for interesting bets
- A great five-day-long welcome bonus makes those first days exciting
- PointsBet has a rewards system that’s easy to use—bet, get points, redeem for bonus bets
PointsBet could improve:
- Navigating to the site on a desktop requires a few more steps than on competitor sites
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Bally Bet - Best user interface among all new betting sites
Navigating the Bally Bet site is easy to do because it's very streamlined. Finding all the available sports and betting markets is a cinch. You’ll also have access to an excellent customer service page with a robust FAQ section. The promotions page is easy to get to, and all of the information associated with each of them, including terms and conditions, is easy to understand.
It’s a minor thing, but having a quick-link menu at the top of the page makes navigating a site for new players seamless.
Bally Bet - Most accessible rewards program for new betting sites
Many rewards/loyalty programs will have perks and rewards available for regular players. Still, a lot of that is irrelevant to the average casual player. Sites like Bally Bet that have a simple rewards program go a long way. Here, you’ll wager money, get points based on how much you wager, and then you can exchange those for bonus bets. There are perks available for retail Bally locations, but at the online sportsbook, the selling point is the bonus play credit.
Bally Bet does this well:
- Simple and easy user interface—easily find links to all important parts of the site
- Knowledgeable, helpful, and seamless customer support—the FAQ is fantastic and has numerous articles to browse
- An accessible rewards program that awards you with bonus play credits
Bally bet could improve:
- Low monetary offer for welcome bonus—$100 no sweat bet in some states or no bonus at all in others
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Prophet Exchange - One of the few new betting sites changing sports betting
Prophet Exchange doesn’t identify as a sportsbook. Instead, it identifies as a sports betting exchange. With this platform, you don’t wager against the house. At Prophet Exchange, you’ll wager against other players. This is a peer-to-peer platform where no juice is involved—point spread bets are all +100. To make its money, Prophet Exchange does take a small commission of net winning bets.
Prophet Exchange - New sportsbooks don’t let you bet like Prophet Exchange
On every bet at Prophet Exchange, you’ll see “l(fā)iquidity limits.” This illustrates the amount you can bet on particular odds without question. You can bet more, but another bettor must match the amount that goes over the liquidity limit before it’s a valid bet.
Prophet Exchange - New betting site, new VIP program
The VIP Program at Prophet Exchange is an invite-only system. With this program, you won’t have limited wagers and you'll receive exclusive promotions, leaderboards, and commission-free holidays.
Prophet Exchange does this well:
- A different way of betting, eliminating pay juice/vig
- No sweat bet on your first bet up to $250
- Gain entry into the VIP Program, which offers plenty of perks
Prophet exchange could improve:
- Not as many markets to bet on as traditional sportsbooks
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Any time you play at new betting sites, whether it’s one mentioned above or not, you’ll more than likely have a
welcome bonus offer
available to you. These are only valid for new players. These come in many forms, but deposit bonuses or no sweat bets are frequently available.
When you arrive at these new sportsbooks, read through the terms and conditions to see if you need to use any promo codes and if any minimums are required for bet/deposit amounts or betting odds.
No sweat bets
- With a no sweat bet, you’ll be given an amount you can bet up to without running the risk of being down if you lose. So, if the no sweat bet welcome bonus is good for up to $1,000, this means that, on that wager, you can bet and lose up to $1,000. If you lose, you’ll receive your wager back, typically as a
bonus bet.
New signup offers
In addition to no sweat bets, the other most common signup offer for new players is a deposit match.
- With a deposit bonus, you’ll receive a certain percentage match worth up to a set amount. So, if the deposit bonus is 20% and up to $1,000, you’ll get the full $1,000 if you deposit $5,000. The bonus funds you receive will come with wagering requirements that must be met before withdrawing them as cash. These vary, but if they’re 25x, you’ll need to wager the bonus you receive multiplied by 25 to withdraw it as cash.
New states with the latest sportsbook launches
We discussed how more states are bringing online sports betting to their area. With that come sportsbooks that have been in business in other states for years but offer new and exciting welcome bonuses not found elsewhere.
Every online sportsbook wants to make an immediate impact in a new state. This means that as a player there, you’ll enjoy a unique experience of engaging in sports betting and sign-up offers that provide thousands of dollars' worth of value.
Maryland
Maryland online sports betting
officially launched on November 23, 2022, after a soft launch two days before on November 21. There were 10 online betting licenses approved on November 16, 2022, and two more were issued permission on December 1, 2022. The Maryland Lottery and Gaming Control Agency reported over $186 million in wagers from November 23 to 30.
Kansas
After signing SB 84 into law in May 2022, Governor Laura Kelly announced that there would be a soft launch on September 1, 2022, with a full launch happening a week later on September 8, 2022. As of December 2022, there are currently seven online sportsbooks live in the state. More than 2.4 million bets were taken over the first 11 days of legal online betting.
Ohio
Ohio legalized online sports betting in December 2021 but spent over a year preparing for a January 1, 2023 launch. Many online sportsbooks have been approved, including BetMGM, DraftKings, Hard Rock, Tipico, and BetRivers. Those sites were approved on November 16, 2022.
Massachusetts
Governor Charlie Baker signed legislation into law on August 10, 2022 to bring online sports betting to the state. However, as of December 2022, there’s still no exact launch date. The state gaming commission has claimed that other states had taken longer to launch, which is true. On November 17, the commission said it was hopeful of launching retail betting in January 2023 and mobile for March 2023, ahead of March Madness.
Latest trends for new sportsbooks
Presenting a unique feature or other selling point is essential for new sportsbooks. There will always be that initial rush of players looking to play at a new sportsbook that launches. However, those that have consistent/static features that are always available and not found anywhere else are are more likely to bring in more players over the long term, as opposed to during the promotional period.
PointsBetting from PointsBet
PointsBetting is a bet type available only at
PointsBet Sportsbook. This allows you to wager on over/under bets uniquely. You can do this on props and totals. If an NBA player has a total point over/under prop of 30, you bet $10 on the over, and if they score 32 points, you’ll win $20 ($10 wager multiplied by the two points you were correct by).
Betting exchange at Prophet Exchange
The betting exchange at Prophet Exchange allows you to bet against other players. You’ll be able to browse available markets and see the amount of money that you’re able to bet on those specific odds. There will be different odds available and different amounts of money you’re allowed to wager on each.
New mobile betting apps
Whenever a site can implement these unique features with its mobile app, that makes the experience much more enjoyable, because you can do it anywhere.
Sites consistently innovate on their
mobile betting apps, and these top new sportsbooks, such as PointsBet and Prophet Exchange, have mobile apps available.
These mobile apps are essentially carbon copies of the desktop sites, so there’s a minimal learning curve, and you can jump into these features quickly.
It’s also important to be on the lookout for mobile-exclusive offers. These aren’t exactly common, but new legal sports betting states may offer them to get you to download the mobile app.
Plenty of new online sportsbooks offer
mobile apps that you can wager on football. Some of these include Bally Bet and SI Sportsbook. For Bally Bet, some states don’t have a desktop platform and only allow you to bet on football and other sports on the mobile app. You can visit the desktop site of each new sportsbook to find links to the mobile app or to see if your state has mobile betting only.
Conclusion - New sportsbooks
New sports betting sites present a new opportunity for all players. This could be a brand-new sports betting site that has never launched before and has unique promotions or betting markets. However, this could also be established brands launching fresh in new sports betting states.
Regardless of how you want to approach it, online sports betting is spreading quickly in the United States. There will always be new opportunities to be found if you're patient enough.
New betting sites FAQ
? Best new sportsbooks in 2023?
Whether it is a new or existing operation, the only sports betting sites you should consider are those which are legal for you to sign up with. Assuming that it is, you should only consider sportsbook brands that have a current state-issued license. SI Sportsbook & Tipico are among the top 3 best new sportsbooks in 2023.
?What new sportsbooks in PA?
There are currently 14 licensed online sportsbook brands available in Pennsylvania and among the new sportsbooks in PA, we recommend you check out Bet365, Betfred & Pointsbet.
?? What new sportsbooks in Colorado?
Colorado is currently adding to its list of licensed sports betting sites and one of the new sportsbooks to launch in the Centennial State is Bet365, a highly-regarded brand that is already enjoying success in New Jersey and has a massive user base in the UK. Another favored US brand that is due to launch early in 2023 is SI Sportsbook, so keep an eye out for details.
?? Is there any brand-new betting apps in the US?
In order to stay on the right side of the law, it’s essential to check that any new betting app holds a license to operate in your state. Brand new betting apps that recently launched in the US are SI Sportsbook & Tipico.
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